Melanie Deziel is the Co-founder and VP of Marketing of GroupUps, a tech-powered buying group that unites dental professionals to help them unlock bulk discounts on the equipment and supplies they need.
Melanie is also a keynote speaker, award-winning content creator, and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and "Prove It: Exactly How Modern Marketers Earn Trust."
As the first editor of branded content at The New York Times’s T Brand Studio, Melanie wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed “Women Inmates” piece for Netflix. She was a founding member of HuffPost Partner Studio, and served as the Director of Creative Strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly and more.
Melanie’s passion for teaching storytelling best practices extends to academia. She developed and taught a graduate course on Content Marketing for Fairleigh Dickinson University, and also designed a graduate course based on The Content Fuel Framework which she taught for the City University of New York. She has worked as an adjunct professor for Syracuse University’s Newhouse School Of Public Communications, teaching graduate student courses in Digital Marketing, Social Media and more.
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