Next up? Patient acquisition! As the business owner, I’ve got to figure out how much we’re investing to bring in big cases.

I’ll do some market research, talk to colleagues, and find out what works. At the end of the day, we're looking at a $15k investment in marketing, but if that gets us the right cases, it's worth every penny. Time to make it happen!

Listen to the latest episode of Dentistry Made Simple now!

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