In this episode, I shared the importance of strategizing your growth. Marketing is a big concept, learn how to narrow it down. You can’t just go and ask a marketing team for leads and expect specific patients. If you want niche based patients, you need the defined patient demographics. Be ready for changes – handling 50 calls takes skill. Can your team manage the extra work? You might need more people or smarter ways to market your business. It's all about planning your strategy right to grow your revenue.