I always tell doctors there are two kinds of people in this world: engineers and non-engineers. The engineer is the one who needs to have all the info before they make a decision; theyre the ones who want to know the molecular makeup of the material youre going to use. The non-engineer needs to trust you. The truth is about 80% of dentists think like engineers, while about 80% of your patients dont. Today were going to talk about how to not lose productivity and how to take advantage of the opportunities to take care of people.
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