Bob Dee of Dentistry in General Facebook Group interviews Jamie DiBease, owner and chief strategist at Dental Marketing from Day One Summary Marketing is not about bringing in new patients. 0:02 Introducing jamie the beasts of day one dental marketing. How day one marketing came about. Marketing for dentists and digital marketing. 2:14 Building a comprehensive digital marketing system. The ala carte plan for each practice. Call to action, schedule an initial consultation. Evaluate your website, google listing and social media. Questions to ask about the practice. 6:38 The Detroit D-I-T-R process, discovery. The next step is implementing the plan. The importance of having a marketing mindset. 9:26 Relationship with practices is a partnership. Coaching and marketing is like an employee. The five m's of marketing. Marketing is an investment, not an expense. Measuring your expectations. 14:17 Start early and measure expectations. Have metrics to know if the program is successful. The slow time of the year. Google has rules for SEO and best practices. Google doesn’t like stale sites. 19:42 Google doesn't like stale sites and wants people engaged on their sites. Google changes its rules regularly. Are you on top of seo changes on google? 22:19 Monitoring all of their sites with the number of clients. Best practices for SEO. Hire a company like us to take care of the website. Hire an employee. How to get people to your website? 26:57 Why a website is important for customer service. Why rural doctors should have a website. The importance of having a presence. 29:25 Having a digital presence is important. Google is not going to rank your site. Exiting a practice without any marketing. The importance of having a website. How to get a consultation with a dentist? 34:33 The initial consultation is a half an hour. The next steps are up to the person. Bringing expectations to a realistic level and over-delivering. How marketing works. Please join our dentist/dental student ONLY group if you wish, but please make sure you answer all questions as every single person is thoroughly checked. You will not be admitted unless you're 100% confirmed to be a dentist or a dental student. https://www.facebook.com/groups/DentistryInGeneral/