“Marketing is an inside out job. Everything culminates in that brick and mortar experience.” – Sara Hansen

This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small inconsistencies quietly kill trust, case acceptance, and referrals. You will hear what to audit, what to fix first, and how to make the front desk your strongest marketing asset.

What This Episode Reveals
- Your waiting room is not décor. It is evidence. Patients use it to validate what your marketing promised.
- “High tech” collapses the moment the process feels outdated, confusing, or impersonal.
- The front desk is the hinge point of your funnel. If they are not trained and aligned, your marketing ROI takes a hit.

What You’ll Learn
- How to identify trust breaks between your website, your phone experience, and the moment a patient walks in
- A simple monthly audit to catch broken forms, confusing directions, and friction in scheduling
- How to use signage and a waiting room TV to guide patients without sounding salesy
- How to mine Google Reviews for proof that your brand promise is landing (look for keywords like “trust,” “comfortable,” “clear,” and “kind”)

If This Sounds Familiar
- Your marketing looks premium, but the office experience feels like a different brand.
- Patients book, then stall, reschedule, or no show after the first visit.
- Your team thinks the online forms work, but patients keep getting stuck.
- You keep spending more on marketing without seeing better patients say yes.

Next Steps
- Walk in like a new patient and write down every friction point from parking lot to check out.
- Choose one trust break to fix this week (signage, check in flow, forms, lobby experience, or team scripting).
- Email sara@phoenixdentalagency.com and request the Waiting Room Checklist.
- Revisit your top three marketing promises and make sure your in office experience proves them.

https://productivedentist.com/podcasts/everyday-practices-podcast/when-the-door-opens-does-it-match-e-317/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

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Facebook - https://www.facebook.com/ProductiveDentistAcademy
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“Go sit in your operatory chair. Look around. What is the patient actually experiencing?” – Robyn Damaris

This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell the truth about who they are, consistently. Robyn shares her leadership story from “20-something kid in the closet” to agency president, then gets tactical: internal marketing is the cheapest growth lever you have, and most practices ignore it. Victoria and Robyn break down how to audit your patient experience from parking lot to chair, how to uncover the millions sitting in unscheduled treatment, and why AI does not replace expertise or consistency.

What This Episode Reveals
- Marketing is a system that starts with the owner’s philosophy, then the team experience, then patient trust, then growth.
- Your best growth is often already in your database: unscheduled treatment, overdue hygiene, unfinished journeys.
- Internal marketing can produce massive ROI because you already paid for trust.
- AI is a tool, not a strategy. Without prompts, expertise, compliance, and consistency, DIY marketing collapses fast.
- Patients decide fast. Your photo, your reviews, and your consistency either build trust in seconds or break it.

What You’ll Learn
- How to run an “inside-out” marketing audit in under 30 minutes
- Where to look for hidden production inside your current patient base
- Why most teams never “have time” for internal marketing, and what to do instead
- How to think about local partnerships and visibility like a strategist, not a guesser
- The real role of an agency in the AI era: consistency, compliance, and expertise

Next Steps
- Run Robyn’s audit today: operatory chair, reception area, outside signage, street view, nearby businesses. Fix the obvious friction first.
- Pull a report of unscheduled treatment. Start with the patients who already said “maybe” and build a re-engagement sequence.
- Build consistency: one message, repeated in the right places, long enough to compound.

If you want to explore Phoenix Dental Agency: PhoenixDentalAgency.com

https://productivedentist.com/podcasts/investment-grade-practices-podcast/marketing-from-the-inside-out-first-e-158/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

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Facebook - https://www.facebook.com/ProductiveDentistAcademy
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https://productivedentist.com

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“Some years don’t just change the calendar. They change the direction.” – Regan Robertson

This episode marks a pivotal moment for the Everyday Practices Dental Podcast. Following the passing of Productive Dentist Academy co-founder Dr. Bruce Baird, the conversation reflects on legacy, gratitude, and growth. Longtime co-hosts Dr. Chad Johnson and Dr. Maggie Augustyn formally pass the torch, while Sara Hansen steps in as Regan Robertson’s new co-host. Together, they outline a sharpened mission for the show: helping practices win by elevating patient experience and mastering internal marketing.

What This Episode Reveals
This is not an ending. It is a recalibration.
The episode reveals how leadership evolves, how trust is built through presence, and why patient experience is the most underutilized growth lever in dentistry. It also shows what it looks like to honor the past without being anchored to it.

What You’ll Learn
- Why internal marketing creates the highest quality growth at the lowest cost
- How patient experience is shaped by every role inside the practice
- What it means to lead through transition with clarity and respect
- How to refocus your energy on what actually moves patients and teams
- Why the future of the podcast centers on authenticity, not tactics

https://productivedentist.com/podcasts/everyday-practices-podcast/a-new-chapter-begins-e-315/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

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Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“There’s a beauty in understanding that the interactions we have with people really affect us and have this extraordinary ripple effect.” – Dr. Maggie Augustyn

In Part Two of this series, the conversation shifts from difficult patient interactions to the positive moments that quietly shape how dentists see themselves and their work.

Regan Robertson, Dr. Chad Johnson, and Dr. Maggie Augustyn reflect on patients who extended trust before it felt earned, moments of grace under pressure, and early career experiences that still influence how they show up decades later.

Through stories from dental school, unexpected complications, and deeply human exchanges, this episode explores how perspective, compassion, and trust can recalibrate a dentist’s approach to leadership and care.

What This Episode Reveals
- How trust from patients can shape confidence early in a career
- Why perspective matters most when things do not go as planned
- The long term impact of grace in high stress moments
- How formative experiences influence decision making years later

What You’ll Learn
- Why patients affect dentists more than they realize
- How early experiences shape emotional regulation under pressure
- The role perspective plays in handling complications
- Why compassion and accountability can coexist
- How remembering what truly matters changes how you lead

https://productivedentist.com/podcasts/everyday-practices-podcast/when-patients-change-everything-part-2-e-314/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

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Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“I believe dentistry can be comfortable, compassionate, and built on teamwork. That is my why.” – Dr. Leslie Pinson

Brief Overview of the Episode
When Dr. Leslie Pinson took over a retiring doctor’s practice in 2020, she inherited two decades of entrenched habits, outdated systems, and an unexpected surge of new patients. With support from her IGP advisors, Angela Golden and Rosie Yacone, she rebuilt her practice around purpose, patient experience, and sustainable systems.

In this conversation, Victoria and Dr. Pinson unpack how she moved from overload to alignment, from plateau to 22 percent growth, and how staying rooted in her why unlocked performance she once thought was impossible.

What You’ll Learn
- How to reset a legacy team without replacing them
• How risk factor conversations improve trust and case acceptance
• Why scheduling discipline is the antidote to burnout
• How profitability incentives protect both the doctor and the team
• How coaching accelerates decision-making and reduces daily friction
• How to scale without compromising patient connection or joy

Next Steps
If you want to build an investment grade practice that grows with intention, supports your team, and restores your quality of life, connect with the IGP coaching team.
Success requires support, and the right systems turn overwhelm into opportunity.

https://productivedentist.com/podcasts/investment-grade-practices-podcast/grace-over-grind-in-dentistry-e-156/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

========================================
Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“Zoom out before you zoom in. A year only works when you build it on purpose.” – Regan Robertson

Episode Overview
This episode gives dentists what they rarely get: a transparent walk-through of how real practice owners plan a new year.

Chad shows how calendar control prevents production problems months before they happen.
Maggie reveals how accountability — the honest kind — reshapes leadership and reduces stress.

Regan connects both perspectives into a single, practical rhythm any dentist can follow in under one hour.

By the end, you walk away with a year-building system you can start the moment the episode ends.

What You’ll Learn
- The calendar steps that keep your schedule profitable
- How to run a simple year-end financial review without overwhelm
- How a five-item accountability card keeps leaders consistent
- How to choose goals that are realistic, sustainable, and meaningful
- Why your happiest year may not be your highest-grossing one — and why that matters

Next Steps
Block one quiet hour before the year ends.
Print your calendar. Pick your days. Build your accountability list.
This one hour determines how the next twelve months unfold.
Then listen to the episode to finalize your plan.

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

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Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“Sometimes you have to prune the branches so the plant can grow again.” – Dr. Chad Johnson

For the first time, Chad opens the curtain on a five year stretch filled with tough pivots. Letting go of an associate he deeply respected. Wrestling with a long-term shoulder injury. Deciding whether to close a location. Ending a major technology investment. Facing slow months right after paying off major loans. Instead of hiding these moments, he walks through them with humility, humor, and honesty.

Regan guides a candid conversation about reframing success, learning to rest, and accepting that sometimes the season you are in requires pruning, not pushing. The episode becomes a grounded blueprint for any dentist forced to rethink their pace, their priorities, or their definition of success.

What You’ll Learn
✔ How to recognize when you are in a season of recalibration.
✔ Why slowing down can be the most strategic move you make.
✔ How to lead your team without burning them out.
✔ How to make decisions when you are mentally, financially, or physically worn down.
✔ How to build longevity by protecting your capacity.

https://productivedentist.com/podcasts/everyday-practices-podcast/the-season-every-dentist-pretends-theyre-not-in-e-311/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

========================================
Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice.” – Sara Hansen

Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the patient journey.

Dr. Bruce Baird sits down with Phoenix Dental Agency’s Sara Hansen to expose why so many practices are sitting on 500,000 to 1 million dollars in existing revenue while chasing “more new patients.” They walk through internal marketing, net zero marketing, and the hard truth that throwing products at the problem will never replace a clear strategy.

From owning your building (internal marketing) to owning your block, neighborhood, and eventually your city, Sara and Bruce outline a staged approach that helps you grow production, drop team overhead, and attract patients who value comprehensive care.

What You’ll Learn
- How to think about marketing as a system, not a stack of unrelated products
- A practical framework for “owning” your building, block, neighborhood, and city with the right strategy at the right time
- The internal marketing levers that can add 35,000 to 100,000 dollars a month in revenue without heavy ad spend
- How to set a realistic 4 to 8 percent marketing budget that supports growth instead of starving it
- Ways to use authentic video and photography so patients feel like they already know you before they call

https://productivedentist.com/podcasts/the-productive-dentist-podcast/own-your-marketing-or-own-your-regret-e-261/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

========================================
Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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“Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson

In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen from Phoenix Dental Agency to unpack what makes a dental website truly perform. From slow load times and stock photos to outdated content and poor responsiveness, the trio breaks down why your online image tells patients everything they need to know about your brand long before you meet them.

What This Episode Reveals
- A beautiful website doesn’t guarantee results. It is about conversion.
- Patients judge your trustworthiness in the first 10 seconds online.
- Stock photos destroy authenticity and cost you new patients.
- Responsiveness and speed are invisible trust signals.
- Brand breaks between your website and in-person experience cause patients to walk out.

What You’ll Learn
✔ The three-second rule that determines whether patients stay or leave
✔ Why outdated photos, slow load times, and poor accessibility break trust
✔ How video and authentic imagery can double new patient conversions
✔ Why blogs still matter in 2025 and how to make them work
✔ How the right champion inside your practice keeps your website alive and converting

Next Steps
Visit PhoenixDentalAgency.com and request a free website audit.
See what your patients are really seeing and discover how small changes in authenticity, speed, and content can translate into exponential trust and growth.

https://productivedentist.com/podcasts/everyday-practices-podcast/your-website-isnt-a-marketing-tool-its-a-mirror-e-310/

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

Contact us now for a FREE practice assessment - https://productivedentist.com/

========================================
Facebook - https://www.facebook.com/ProductiveDentistAcademy
========================================

https://productivedentist.com

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