Episode #1687 : Dentistry Uncensored with Howard Farran, Howard sits down with Jaclyn Nona, CEO & co-founder of Clever Dental Co., to talk about a smarter, more sustainable way to market your dental practice.

This episode breaks down why internal marketing beats outsourcing, how your own team can build trust, culture, and patient loyalty, and why authenticity and consistency matter more than polished agency content. If you’ve ever felt stuck between doing nothing or overpaying an agency, this conversation is for you.

🎧 Tune in now https://bit.ly/DUwHF_1687

Jaclyn Nona is the CEO and co-founder of Clever Dental Co., a platform dedicated to helping dental teams master internal marketing through clear systems, training, and trust-based strategies. With nearly a decade of hands-on experience working alongside dentists and practice managers, Jaclyn built Clever out of necessity—after seeing firsthand how effective internal marketing could be, and how little guidance existed to help teams do it well.

She has created 25+ marketing courses and resources used by dental offices nationwide and has published articles with Dentaltown and Orthotown on topics including social media, staffing, practice culture, and patient trust. Jaclyn is a member of AADOM, DeW, and the American Marketing Association. When she’s not working, she enjoys life with her energetic family and their golden retriever, Murphy.

8


2

Episode #1686 of Dentistry Uncensored with Howard Farran

Howard sits down with Wes Read, CPA, CFP®, Founder & CEO of PracticeCFO, to talk money, strategy, and financial clarity for dentists.

From CFO-level guidance for practice owners to smarter accounting, tax planning, and long-term wealth building, Wes shares how dentists can run their practices like high-performing businesses—and gain real peace of mind along the way.

🎧 Tune in now https://bit.ly/DUwHF_1686

#DentistryUncensored #PracticeCFO #DentalFinance #DentalPracticeManagement #DentistMoney #DentalEntrepreneur

Wesley Read, CPA, CFP®, is the Founder and CEO of PracticeCFO and Practice Orbit, and a nationally recognized financial strategist for dental practice owners. A former Big 4 accountant at Ernst & Young, Wes left corporate accounting to focus exclusively on helping doctors run more profitable practices and build long-term financial independence through CFO-level guidance.

Through PracticeCFO, Wes provides dentists with integrated accounting, tax, payroll, and financial planning services, pairing each client with a dedicated CFO Advisor who understands both their business and personal finances. He is also the creator of Associates On Fire, a free financial education platform for dental associates, and the host of The Dental Board Room Podcast and The Dental Practice Sale Podcast. Wes holds both bachelor’s and master’s degrees in accountancy from Brigham Young University and is Series 65 licensed.

4


1

Episode #1685 of Dentistry Uncensored with Howard Farran explores 12 Practical Tips for Practice Management with Bill Rossi.

Bill Rossi is a nationally recognized dental practice management consultant with over 35 years of experience helping dentists grow more profitable, efficient, and sustainable practices. Through Advanced Practice Management, Bill and his team are actively involved in the ongoing management of 250+ dental practices across the Upper Midwest.

Each month, Bill analyzes more than $30 million in dental activity and conducts 600+ on-site consultations annually, giving him a uniquely deep and practical perspective on what truly works in real-world dentistry. His approach is tactical, data-driven, and focused on delivering measurable results dentists can implement immediately.

🎧 Tune in now https://bit.ly/DUwHF_1685

16


3

Episode #1684 of Dentistry Uncensored with Howard Farran explores Finding Your Niche in Dentistry with Dr. Priya Mistry — aka The TMJ Doc. (https://www.youtube.com/@UCGffgqSANd7heXGN974yv_Q )

Dr. Mistry shares how focusing on TMJ/TMD, head & neck pain, and dental sleep medicine transformed her practice, and how social media can help dentists clarify their niche, attract the right patients, and grow with purpose. From what to film and post, to why specialization matters more than ever, this episode is packed with practical insight.

🎧 Tune in now https://bit.ly/DUwHF_1684

Dr. Priya Mistry graduated with honors from University of the Pacific Arthur A. Dugoni School of Dentistry in 2007 and has been helping her patients smile with comfort and confidence since then.

Since meeting her mentor (Dr. Arthur L Parker) in 2018, Dr. Mistry has focused on taking care of patients with TMJ/TMD and head & neck pain. She is fortunate to have received 3 years of intensive hands-on training from Dr. Parker – who had been treating patients with TMJ disorders for over 40 years!

Additionally, Dr. Mistry has received Diplomate status from the American Board of Dental Sleep Medicine, making her one of the few providers in the area who is qualified to effectively treat Sleep Apnea with Oral Appliance Therapy.

She is also a DTR Fellow and an active member of ICCMO!

19


1

Episode #1683 of Dentistry Uncensored with Howard Farran features Dr. Christian Stanfield: dentist, entrepreneur, and founder of Elevate Dental Consulting; who’s helping dentists build high-profit, low-stress practices that support a better life, not just a busier schedule.

After graduating in 2020, Dr. Stanfield merged three practices into one thriving Phoenix location and built a 7-figure profit model that works even in one of the most saturated markets in the U.S. Now, he’s sharing how to do it through smarter systems, mergers, leadership, and efficiency, not more chair time.

🎧 Tune in now https://bit.ly/DUwHF_1683

Dr. Christian Stanfield is a dentist, entrepreneur, and the founder of Elevate Dental Consulting where he helps dentists turn their practices into high-profit, low-stress businesses that actually support their lives.

After graduating in 2020, Dr. Stanfield went all in, buying and merging three practices (soon to be 4) into one thriving location: Glendale Gentle Dentistry. Paving a way in one of Arizona’s most saturated markets, that bold move helped him hit seven-figure profitability while cutting stress and building a model that dentists can replicate in ANY market.

Today, he’s on a mission to teach practice owners how to build wealth, reclaim their time, and fall back in love with dentistry through smarter systems, leadership, and strategy, not just more chair time.

Website: elevateyourdental.com
Instagram: @elevatedentalcoaching
Elevate Dental Academy on Teachable: The Profitable Dentist Academy
Practice: glendalegentledentistry.com

9


1

Episode #1682 of Dentistry Uncensored with Howard Farran dives into the legal side of dentistry with attorney Evan Sampson of Post & Schell — a seasoned expert who has spent over a decade guiding dentists through transactional, regulatory, and litigation challenges.

From practice transitions and corporate practice rules to billing risks, employment law, HIPAA, marketing compliance, and more, Evan breaks down the real-world legal issues dentists face every day — and how to reduce risk with practical, business-minded strategies.

🎧Tune in now https://bit.ly/DUwHF_1682

Disclaimer: This interview does not constitute legal or tax advice and does not create an attorney-client relationship.

8


3

1681 Dentsply Sirona Endodontics: Built on Trust with Arjan de Roy : Dentistry Uncensored with Howard Farran

🎧 Tune in now https://bit.ly/DUwHF_1681

Arjan de Roy joined Dentsply Sirona in 2015. In his position as Group Vice President of Essential Dental Solutions (EDS) he leads the Global Business Unit including Endodontics, Restorative and Preventive. Before that Arjan served as GVP Lab Strategy Commercialization, GVP of the Commercial Organization DACH (Germany/Austria/Switzerland) and General Manager at the VDW Division.

Prior to Dentsply Sirona, Arjan earned his first accolades in the dental industry with Ormco Europe, where he served as their Country Manager Germany/Austria/Switzerland. He is a graduate of Erasmus University Rotterdam and Michigan State University.

Hear how Dentsply Sirona Endodontics is “Built on Trust” — from groundbreaking research and new product launches like ProRoot® Bio Sealer, AH Plus® Ribbon®, and CEREC Cercon® 4D, to a legacy of excellence spanning 300+ years of combined expertise and millions of successful procedures worldwide.

2


1

Max Milz is Group Vice President Connected Technology Solutions at Dentsply Sirona, leading its digital healthcare portfolio, which includes imaging, CAD/CAM, surgical equipment, and AI-based clinical software. A passionate tech leader, he previously spent 12 years at Siemens AG, including five years in China. He serves on the Advisory Board of the Value for Good Foundation and holds degrees from Harvard and Cambridge.

David Ferguson joined Dentsply Sirona as Senior Vice President, Global Business Units in March 2025. David Ferguson is a seasoned executive with extensive leadership experience in the medical device and healthcare industries. He has a strong track record of driving revenue growth, strategic transformation, and operational excellence across multiple global businesses. Most recently, he was President of Gore Medical, a unit of W.L. Gore. Previously, as EVP at Philips and President & CEO of Philips Respironics, he managed a global team of 6,000 people. At Baxter Healthcare, he led the global infusion therapy, IV solutions and patient monitoring business. He also held leadership roles at GE Healthcare. Mr. Ferguson is a Graduate of the Advanced Management Program of University of Chicago Booth School of Business and holds a PhD in Chemistry from Texas A&M University and Bachelor of Science in Biochemistry from David Lipscomb University. He has served on multiple boards, including AZBio, Philips PAC, and Baxter International Foundation, and is a co-inventor of two U.S. patents and author of ten peer-reviewed publications.

3


0

Howard was the keynote speaker of the ICCMO back in September to discuss all things business and dental in light of the AI wave.

Watch it on Dentaltown Today 👉 https://bit.ly/DUwHF_1679

Join https://Dentaltown.com today to learn great dentistry from great dentists!

20


1