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In this 25 minute presentation, Dr. Etchison explains the importance of touch points and consistency of brands. Using this concept, he shows how to create a "story" to give your team both purpose and a big why, so that they can give 100% each day and feel good about the services they provide. For more Dental Business Training, go to www.dentalbusinessmentor.com For Dr. Etchison's podcast, www.dentalpracticeheroes.com

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